Understanding the Story:
Hotgigs, an online recruiting provider, developed an industry-leading product: Jobs2Web, which allows organizations to transform their web-based career sites into their top recruiting tool.

The challenge? Position the company as a strategic solution provider, not just a product. And the new positioning campaign had to be completed within 45 days to ensure Jobs2Web’s successful launch at a major national trade show.

Crafting and Telling the Story:
Sight Marketing collaborated with Jobs2Web to develop its messaging and new brand identity. Rather than just developing a tagline, Sight recommended leveraging the company’s name to say it all: Bring your jobs to the web. Hotgigs became what it truly does: Jobs2Web.

Sight also developed an entirely new web presence and identity elements such as business cards, stationery, sales support tools, and e-mail marketing campaigns.

The Story’s Impact:
Sight Marketing completed the entire project on budget and on time, meaning Jobs2Web launched their new company on schedule. The company is off to a fast start, already securing 15 Fortune 500 customer accounts, and shows no signs of slowing down.

Visit www.jobs2web.com