strategic communications means much more than conventional public relations. Strategic communications combines the power and influence of marketing communications, public relations, media relations, corporate communications to benefit not only an organization’s reputation, but also its business success.

Strategic communications tells an organization’s story, and is an integral part of an organization’s overall business plan, and provides consistent, strong, key messaging support to all phases of communications management. Much more than an occasional news release, strategic communications provides measurable, relations-based initiatives that proactively position an organization in its marketplace and its community through a focused, planned approach to public relations.

Among Sight Marketing’s strategic communications offerings are:

• News releases – writing, editing and targeted media distribution
• Media relations
• Speaking engagements
• Awards programs
• Business development communications/sales support
• Web content
• Strategic marketing communications planning and execution
• Targeted media list compilation
• Voice talent work
• Video copywriting
• Social media opportunities – strategic blogs and other strategies for search engine optimization
• Crisis communications planning and implementation
• Trade show and special event coordination and on-site media relations