brand is often described as a logo, colors or a tagline. A brand is an effective way to identify an organization or product (just think of McDonald’s, Nike or Coke). But a brand is much more than that. Here is the famous advertising copywriter and ad agency founder David Ogilvy's definition of a brand:

“(A brand is) The intangible sum of a product's attributes: its name, packaging, and price, its history, its reputation, and the way it's advertised.”

Others define brand as “… a product, service, or concept that is publicly distinguished from other products, services, or concepts so that it can be easily communicated and marketed.

brand definition: Brand is an organization’s promise; a promise to your clients, the public and the marketplace and an integral part of your story.

Not long ago, an organization could determine its own brand. Not anymore. Your brand is defined by users of your product and service. Because of that, you need to listen to your clients. Sight’s relationship marketing strategies strengthen your promise and your brand by using powerful and measurable campaigns that clearly engage your clients and prospective customers in an ongoing dialogue that refines your brand, communicates your differentiators and defines your promise.