About Us: Blaine Nelson
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Blaine Nelson Blaine Nelson
Partner – Technology

Blaine understands that creativity and vision need to be supported by data – reliable data. Throughout his nearly 30-year career, Blaine has worked to put intelligent data to work for clients, so they can craft the right message to the right audience at the right time.

Blaine dedicated two decades of service to Land O’ Lakes, where he developed data warehouse and environments to support sales and marketing efforts. In 1995 he co-founded Bluestem Systems, a high-tech business intelligence and management reporting software company.

Today, Blaine uses cutting-edge technology and process to blaze the information-rich trail to personality-based marketing with Sight's 1:YOU® measured, closed-loop marketing programs.

Blaine earned his bachelor’s degree from the University of Minnesota.
Sight Storytellers

Sight’s leadership team is made up of master storytellers who are ready, willing and able to help you make your message matter to audiences you need to reach.

Peter Hager
CEO & Managing Partner

Blaine Nelson
Partner – Technology

Marlene Nelson
Partner – Healthcare

John Barton
VP – Creative Services

Rick Foy
Director – Strategic Communications

Ted Loken
Director – Strategic Marketing
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